Brief
Tell the historical story of English woodtype designer Robert D. DeLittle in an engaging and contemporary way.
About Robert D. DeLittle
Born in 1858, DeLittle began his typographic journey as an apprentice in his father's printing business (F.R. DeLittle) in York. In 1885, he embarked on a voyage to Melbourne, Australia, where he developed and patented a technique for cutting "white letter" type. “White letter” type is produced by cutting out the letter shape on a woodblock and leaving the surrounding parts of the block to be printed with ink, resulting in a negative, reverse print where the letters are white and the border is black.
Born in 1858, DeLittle began his typographic journey as an apprentice in his father's printing business (F.R. DeLittle) in York. In 1885, he embarked on a voyage to Melbourne, Australia, where he developed and patented a technique for cutting "white letter" type. “White letter” type is produced by cutting out the letter shape on a woodblock and leaving the surrounding parts of the block to be printed with ink, resulting in a negative, reverse print where the letters are white and the border is black.
In 1888, DeLittle returned to York and established his woodtype business, selling "white letter" type. The flourishing business then rebranded as "Robert DeLittle's Wood Printer's Type Manufacturer" in 1899. Their high quality woodtypes found applications in theater bills, advertisements, and posters, ensuring the firm's operation across three generations until its closure in 1998 under Jim DeLittle.
Solution
A motion graphic telling the story of Robert D. DeLittle. The integration of animated graphics and text within a short amount of time creates an engaging storytelling experience. This approach not only captures attention but also fosters a heightened interest, making the narrative more impactful and memorable.
Process
After researching and gathering information on the DeLittle story, I proceeded to the scriptwriting and content planning tasks for the motion graphic project. Utilizing various AI tools, including ChatGPT for script refinement and an AI voice generator for narration, significantly accelerated the completion of smaller tasks while maintaining quality.
This efficiency afforded me additional time to focus on the creative aspects, ultimately enhancing the overall production of the motion graphic. The integration of AI tools not only accelerated the workflow but also contributed to a refined and polished final product.
